There are hundreds if not thousands of books written about what customers want, what they need, what they think they want, what they think they need, etc. In truth, though, don’t the majority of us have what we need to live? That’s the question posed by Sean Jackson, CFO and partner in Copyblogger Media. Instead of focusing on what your customer needs, Jackson suggests you focus on what your customer wants. In a recent blog post, he identifies the five things customers want. Are your marketing efforts focusing on customers’ needs or their wants?
Archive for the ‘Customer Service’ Category
Written By Alerus Small Business Connect, May 6, 2013
No, we’re not talking voice lessons or wardrobe tips. There are valuable branding lessons to be learned from the one-and-only Gaga. Think loyalty marketing and customer cultivation. OPEN forum recently shared valuable insight from the Lady Gaga playbook. If you don’t think your business has anything in common with this pop superstar’s business, think again: it’s all about turning customers into (fanatic) followers.
Written By Alerus Small Business Connect, April 18, 2013
The challenges that Carnival Cruise Line had this spring provoked this thought from Brad Smith, executive vice president of customer experience for Sage North America: what do small businesses do in a crisis situation? He shares his ideas in a guest post to BusinessNewsDaily’s Expert Voices: Op-Ed & Insights. These aren’t necessarily rocket-scientist, earth-shattering tips, but they are good reminders on how you can turn lemons into lemonade.
Written By Alerus Small Business Connect, March 1, 2013
To say that online customer service expectations are increasing at a fast rate is an understatement: Most consumers expect assistance within five minutes. Five minutes – or less. That’s not a lot of time. And yet for a frustrated customer, one minute can seem like forever. Read more about online customer service expectations in this Yahoo! article. How do your customers’ online experiences with your company measure up? What can you do to improve? Learn more about the “ideal online experience” from a recent global consumer survey by LivePerson.
Written By Alerus Small Business Connect, December 12, 2012
The answer to “what customers really want” might seem simple: good customer service, good products, and a good experience. But what does that really, really mean? In a recent column, Nick Sarillo shares his insight on what customers really, truly are seeking.
Who’s Sarillo? He’s the founder, CEO and “primary keeper” of the Purpose and Operational Vales of Nick’s Pizza & Pub – the sixth busiest independent pizza company in per-store sales in the United States. It’s safe to say he might know a thing or two about customer service.
Written By Alerus Small Business Connect, September 6, 2012
“Thank you” and “I’m sorry” often top the list of “two magic little words”. While they are indeed powerful, they’re not necessarily the little words that can help turn your sales around. We came across a great article by Harvey Mackay, author of “The Mackay MBA of Selling in the Real World” and “Swim with the Sharks Without Being Eaten Alive.” He might know a thing or two about sales, right? Take a few minutes and learn how sales tie-downs can help you lasso more customers.
Written By Alerus Small Business Connect, July 26, 2012
Yes, Richard Branson. The extraordinary entrepreneur regularly shares his insight and advice at Entrepreneur.com. This recent column has to do with delivering impeccable customer service. Read on for tips from Sir Richard on how to achieve consistently terrific customer service.
Written By Alerus Small Business Connect, June 4, 2012
We came across a recent article by Amina AlTai that provides some great reminders – seven of them, to be exact – on what it takes to ensure fantastic relationships with your clients. These aren’t necessarily rocket science – undoubtedly you’ve heard of all of them – but it never hurts to be reminded. After all, in the hustle-bustle of today’s busy world, sometimes the most important things are overlooked.