Nowadays when companies create or refresh their websites, they often do so with mobile devices in mind. While it’s important to remember smartphones, be careful not to overlook tablets. The tablet market – think iPads, Kindle Fires, and Galaxy Tabs – is growing, and there are special considerations when designing for tablets. Small Business Trends recently discussed the topic, including tips from Kevin McNally, CEO and founder of Interactive Palette, a full-service award-winning web marketing firm.
Archive for the ‘Technology’ Category
Website Redesign? Don’t Forget Tablets
Written By Alerus Small Business Connect, April 12, 2013
Email: Are the Experts Wrong?
Written By Alerus Small Business Connect, April 1, 2013
There’s much written about email – managing it, organizing it, etc. – including a recent post right here on Small Business Connect. Most time management experts say that to reach your potential on both the efficiency and effectiveness fronts, you should limit how many times a day you check email. But is that the best advice? Minda Zetlin, a regular contributor to Inc.com and Inc. magazine, doesn’t think so. Check your email, and then see what she has to say on the subject.
Taming the Email Monster
Written By Alerus Small Business Connect, March 18, 2013
Your poor inbox. How does it do it? Bursting at the seams day in and day out. There are plenty of apps out there that promise the glory of an organized inbox, but few actually deliver. While the apps may be great, the effort required to “easily” keep your inbox under control takes too much time and energy. But there is hope: a recent post in OPEN Forum outlines 5 must-have tools that can actually help you gain control of your inbox. Giddy-up!
What’s Hot: Social Media Tools for 2013
Written By Alerus Small Business Connect, December 26, 2012
Last week we asked if developing a social media strategy is on your 2013 to-do list. Assuming that it is – or assuming that youalready have a strong social media presence – you’ll want to familiarize yourself with the tools
that are expected to be the most popular in 2013. Here’s a hint: think Pinterest, which optimizes a user’s experience. Check out the tools in this recent Small Business Trends article.
Social Media Strategy 101
Written By Alerus Small Business Connect, December 21, 2012
Is developing a social media strategy on your to-do list for 2013? Before you dive in, ask yourself this: why? It might seem like everyone is on Facebook, and maybe you’ve even created a Facebook page with minimal success. What are you trying to accomplish? Social media might seem like, “post it, and they will come,” but there’s much more to it. A recent article in Inc. provides a set of questions – and important to-dos – to help you determine if social media is right for you.
Great – and Useful – Apps for Busy Business Owners
Written By Alerus Small Business Connect, December 4, 2012
It seems like there’s an app for this and an app for that. A plethora of them promise to make our lives easier. But there’s nothing easy about wading through hundreds, if not thousands, of apps in hopes of finding a handful that will truly deliver on the promise.
Fortunately, a recent article in Entrepreneur does the legwork for us. While you might be familiar with some of the apps (Shazam, the world’s leading media engagement company), others might be new to you (heard of Evernote, a company’s whose goal is to help you remember everything? Sign us up!).
Take a few minutes to scan the list; the app you’ve been looking for might be there.
Important Tips from a Top LinkedIn Consultant
Written By Alerus Small Business Connect, October 24, 2012
LinkedIn, Twitter, Facebook, blogging…it’s hard to keep up with all the “to dos” required for maintaining a social media presence. Did you know LinkedIn recently underwent a bit of a facelift? If you didn’t – or even if you did…but you haven’t taken the time to review the changes – take a few minutes and review your LinkedIn profile. With the tips shared by Wayne Breitbarth, LinkedIn consultant and author of “The Power Formula for LinkedIn Success”, in a recent Inc. article, your LinkedIn profile will leave a powerful – and lasting – impression.
7 Must-Have Web Tools for Small Businesses
Written By Alerus Small Business Connect, October 15, 2012
So many web tools and websites, so little time. There is a plethora of sites that promise to make you more efficient and more effective. But who has the time to review all of them thoroughly to see if they live up to their claims? Fortunately, John Brandon, a contributing editor at Inc.com, has done just that in a recent article. These seven tools deserve a second look – and most likely a spot in your toolbox.
One Dozen Must-Read Blogs
Written By Alerus Small Business Connect, September 25, 2012
I
n the hustle-bustle of day-to-day work life, it can be challenging to read a day’s worth of email, let alone fit a blog or two in. However, reading blogs helps keep you up to speed with industry trends and happenings, and they can often act as a catalyst for your own creative ideas.
Social media guru Lisa Barone recently shared her top recommendations for business blogs on Small Business Trends. Some of the blogs–spanning across business leadership/entrepreneurship, search engine optimization advice, and content marketing–may be familiar to you. Others might be new names. Check them out and see what you think. What business blogs do you read on a regular basis?
Know These Now: 10 Online Marketing Terms
Written By Alerus Small Business Connect, September 19, 2012
There’s lots of marketing jargon out there, and it’s hard to keep up with the latest acronyms and terms. That’s why we were LOLing with glee when we came across this at OPEN Forum: a list of 10 online marketing terms that we all need to know, well, yesterday. From CRO (this was a new one for us) to UVP (we didn’t know there was an acronym for this), this information from John Jantsch of Duct Tape Marketing is extremely helpful in the ever-changing world of online marketing.
