Oftentimes we get so comfortable with our own company website that we forget to look at it from a first-time visitor’s point of view. We assume that the site’s design and layout are intuitive and user-friendly. We get caught up in the day-to-day business of, well, running our business, and “website maintenance” gets put on the back burner. Luckily, a recent post by Gwen Moran in Entrepreneur.com caught our eye.
She identifies a number of reliable – and reasonably priced – usability test services, including UserTesting.com, OpenHallway, and Beta Breakers. These services have their teams review sites for functionality issues, broken links, unfriendly navigation, and more. The companies then provide feedback on how the sites can be improved.
Sure, you could do some of this in-house…but will it happen, or will it get moved to the back burner? We’re making “website usability” a priority, and we’d love to hear from you on how you think we could improve Small Business Connect. Please share your thoughts!