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The Seven Deadly Email Sins

Written By Eric Piela

Break out the birthday cake, party hats and silly string. Email marketing turns 13 this year. Can you believe it? Gasp, a teenager! While many of us wince at our teen years, they were undoubtedly years of great change, influence, and discovery. Likewise, email ado
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Reasons You Need a Web 2.0 Website

Written By Steve Strauss

Q: Hi Steve! I listened and watched a webinar you did today and have a question: Do I really need to use Web 2.0 tools on my site? It is a simple site that explains my business and not much more. I don't see the need.ToddA: I think that any small business that is not max
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Get your business ready for summer

Written By Steve Strauss

Q: Hi Steve. Can I suggest that people "spring clean" their business? We do it and it makes a big difference.JeremyA: Let me take you one better. The weather is improving. People are beginning to feel better about things and get out more. So I say that spring clean
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Dealing with Online Complaints

Written By Steve Strauss

Q: I manage a chain of stores and we do thousands of transactions a month. Our problem is that, given our large volume of business, a few people are inevitably unhappy about something, and these days, people post their unhappiness online. When people Google us, they often se
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4 Steps to a Good Website

Written By Jen Strickler

There are many factors to consider when creating a website, and it is important to remember that your company website is often the first point of contact for many of your potential customers. Your site must make the right impression, portray your business and the products or
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