E-Newsletters

Written By Steve Strauss

Q: Do you know much about advertising in e-newsletters? I receive one that I like a lot and see ads in there. Do they pull? Is it worth the money? And that also got me to thinking that maybe it is time to finally start an e-newsletter for o ... Read More

Add Video to your Website

Written By Steve Strauss

Q: We would like to add some videos to our website but the question then is – videos of what? We really have no idea what people would be interested in watching. Gail A: First let me say, good thinking. Of all the things you can do ... Read More

To Groupon or Not to Groupon

Written By Steve Strauss

Q: My partner would like us to jump on the Groupon bandwagon for our bike shop and do a promotion with them, but I remain unconvinced. What’s the real deal, anyway? Mark A: My wife has always wanted to try Yoga, but for one reason o ... Read More

5 Tips for Domain Naming

Written By SCORE "Counselors to America's Small Business"

1. Create an online identity. Get a Web domain now, even if you aren't building your site until later.2. Pick three domain names that fit your business. Your first choice may be taken, so have a few domain name ideas. If your top three ... Read More

5 Tips for Improving Your Web Site

Written By SCORE "Counselors to America's Small Business"

Visit the sites of other companies to find out what you like and dislike. Do some sites seem to "work" while others don't?Decide what objectives you want your site to meet. Do you want it to be fun, funny, educational, "c ... Read More

Web 2.0

Increasing your online presence

Written By Steve Strauss

Q: Steve: Next year, we are looking to increase our Web presence. What I mean is, we want to be more active, both on our website and in our social media efforts. I was wondering if you have some tools or tips that may make this easier, and ... Read More

7 Deadly Small Business Website Mistakes

Written By Steve Strauss

Q: I am tasked with redoing our company website. I am planning on using a free or low-cost service and then customizing the template. My question is what do other small businesses do right and wrong when creating a business website - that i ... Read More

Dealing with Online Complaints

Written By Steve Strauss

Q: I manage a chain of stores and we do thousands of transactions a month. Our problem is that, given our large volume of business, a few people are inevitably unhappy about something, and these days, people post their unhappiness online. W ... Read More

Reasons You Need a Web 2.0 Website

Written By Steve Strauss

Q: Hi Steve! I listened and watched a webinar you did today and have a question: Do I really need to use Web 2.0 tools on my site? It is a simple site that explains my business and not much more. I don't see the need.ToddA: I think that ... Read More

4 Steps to a Good Website

Written By Jen Strickler

There are many factors to consider when creating a website, and it is important to remember that your company website is often the first point of contact for many of your potential customers. Your site must make the right impression, portra ... Read More

The Seven Deadly Email Sins

Written By Eric Piela

Break out the birthday cake, party hats and silly string. Email marketing turns 13 this year.  Can you believe it? Gasp, a teenager! While many of us wince at our teen years, they were undoubtedly years of great change, influence, ... Read More