Social Media: Too Much, Too Little...What's Just Right?

Written By Alerus Small Business Connect

Twitter, Facebook, LinkedIn, YouTube – where do you start? And how often do you post? What do ... Read More Article Arrow

Social Media ROI

Written By Steve Strauss

Q: Like so many small business people these days I suppose, I am getting my feet wet with social media. I have a Facebook account and am getting involved in LinkedIn which I like a lot. That all said, I am not sure it is worth all of the ef ... Read More Article Arrow

Social media for beginners

Written By Steve Strauss

Q: Hi Steve - We have never used social media for our business. Don't know where to start and how to master it. Please advise. Thanks.SoniaA: These days it is sometimes difficult to discern what is a fad versus what constitutes lasting ... Read More Article Arrow

In Praise of Print Advertising

Written By Steve Strauss

Q: What is your opinion on print advertising? Is it dead like some critics say? I see three potential venues for my ad dollar: print, social media, and online. Where would you spend your advertising dollars? CharlesA: To put a l ... Read More Article Arrow

Making sense of Media Buying

Written By Mariah Madsen

The media landscape changes dramatically, continuously - so does the marketplace for buying and selling advertising, It's important to have tools to help evaluate the choices and make decisions about your advertising dollars. These four ... Read More Article Arrow

Good PR is important for Small Business

Written By RaeAnn McLean

You might think that public relations is something that bigger businesses need to worry about. Think again. Every business has a reputation to grow and protect. Getting serious about that reputation will pay off in the near term - and becom ... Read More Article Arrow

Social Media 101 for Small Business

Written By Libby Issendorf

YouTube visitors now watch 1 billion videos every day. Almost 95 million Americans (and over 300 million worldwide visitors) logged into Facebook in September. The first photos of a tornado in Minneapolis, a plane crash in New York, and pro ... Read More Article Arrow