4 Ways to Grow your Business- Without Breaking the Bank:

Written By Steve Strauss

Q: I am a solopreneur without a large marketing budget – actually without a marketing budget a ... Read More Article Arrow

Six Marketing No-No's

Written By Alerus Small Business Connect

“We tried that. It doesn’t work.” When it comes to marketing, you’ve probably heard your team (or yourself!) mumble those words time and time again. Stay away from these six marketing no-nos, and your marketing effor ... Read More Article Arrow

Niche and Grow Rich

Written By Steve Strauss

Q: Steve – I would like to know what you think of this idea: I own a website devoted to horses. We get a lot of traffic and I earn a nice income from it. But I want to grow, and besides horses, my passion is dogs, so what I am thinkin ... Read More Article Arrow

The Importance of Business Signage

Written By Steve Strauss

Q: My business is on a busy street. I seem to get most of my new business from referrals so it seems to me that I do not really need to invest a lot of money in a big sign. My budget is limited and I think my marketing dollar would go furth ... Read More Article Arrow

Top 5 Trends for Small Business in 2011

Written By Steve Strauss

OK, so here we are at the start of 2011, and based on the Top 5 Trends this year, it is a year that looks to be substantially better for small business than the past two. Here then are the Top 5:No. 5: The rise of the mob discount: No, it i ... Read More Article Arrow

5 Tips for Using Colleges and Universities to Help Your Business

Written By SCORE "Counselors to America's Small Business"

Volunteer your company to be a business school case study. You'll learn much about your company ... Read More Article Arrow

60-Second Guide to Conducting Market Research

Written By SCORE "Counselors to America's Small Business"

Market research is a valuable planning tool for businesses of all sizes and types. What's more, you don't need a huge budget to gather data about your customers' perceptions and preferences and how they make buying decisio ... Read More Article Arrow

Co-op Advertising

Is it right for your business?

Written By Steve Strauss

Q: I was wondering if you could tell me how co-op advertising works? MaggieA: If you have never heard of co-op advertising, pull up a chair - you are about to learn of an amazing - and highly affordable - way to get the word out about your ... Read More Article Arrow