Standing Out in the Crowd

Written By Steve Strauss

Q: We are in a business that is in a very competitive field and are trying to figure out what we can do to stand out from the crowd. Our budget is limited so what do we do? Bill A: I get versions of the question above all of the time and ... Read More

The Loss Leader Strategy

Written By Steve Strauss

Q: I have heard about loss leaders, but don't know what they are. Can you enlighten me?Victor A: The loss leader is a tried-and-true pricing strategy that can be a great way to grow any business. Using it you can get old customers back, ... Read More

Competing Against Chain Stores

Tips for Success

Written By Steve Strauss

Q: I own a small store with two employees. It is always a challenge to compete against the large chain retailers, but we manage. However this time of year it is that much harder. How do other small businesses handle this problem during the ... Read More

60-Second Guide to Developing a Pricing Strategy

Written By SCORE "Counselors to America's Small Business"

How much should I charge? That's a question asked by many new entrepreneurs. Charging either too ... Read More