Boosting Your Website’s Credibility

If you have a company website, you’re going to want to get familiar with KikScore if you aren’t already. KikScore is a company that has created and provides an online trust seal for small business websites. In a recent survey, KikScore found that a whopping 90 percent of online shoppers have abandoned a shopping cart at one time or another, because they were worried about being defrauded on a site.

90 percent.

And those About Us pages? They proved to be more important than many business owners think.

So, what can you do to boost your website’s credibility? For starters, be sure to include:

1. Company full name (not just your Web domain name)
2. Your own domain name – Don’t have your website reside as a subdomain off a bigger site (e.g., NOT: companyxyz.cheapwebsites.com). Instead, you want your Web address to be something like: CompanyXYZ.com.
3. Complete address and phone number – Ideally this information should be at the bottom of each page.
4. About Us page – This should contain enough information so that it is clear yours is a business here for the long haul. When possible, include the founder’s or owner’s name. Show your business is REAL. For more information, read: 5 Must Haves for Your About Us Page.

For 10 more “must haves” for your website, read the Small Business Trends article in its entirety and review these additional insights.