Design Direction

company profile

With more than 25 years of design experience in the Fargo area, Sylvia Lunski of Design Direction provides expert decorating advice. She combines a flare for design and technical expertise in room design, flooring, furniture layout and color schemes. She also offers complete custom drapery services with extensive fabric and style choices along with a full line of Hunter Douglas window blinds. Design Direction believes in paying close attention to clients' needs and preferences and works with clients to create beautiful, functional spaces that reflect their lifestyle and personality.

"When I heard Alerus bankers talk about the need to do more than just provide products, open checking accounts and give loans, I knew it was a bank I wanted to talk to," says Sylvia. "When I met my Alerus relationship manager, I found out first hand it was more than just talk."

situation

Sylvia feels strongly that her relationship with Alerus allows her to ask questions and have conversations that are important to growing her business. This certainly is a change from her prior banking experience. "I didn't even know I could have expectations until I started my relationship with Alerus," she says. "As a small business owner, I don't have all the answers, and having someone to discuss my business issues with makes a big difference. My relationship with Alerus has exceeded my expectations."

Acquiring good information and sound advice is something that many small business owners struggle with. Larger businesses often have multiple layers of staff and management who can provide advice. Small business owners simply don't have that advantage.

solution

"I need to be able to focus solely on my business and know that I can count on others to help me make good decisions," explains Sylvia. "Working with Alerus enables me to do just that."

"My Alerus banker is definitely someone I have come to count on and look at as part of my team," concludes Sylvia. "I used to think that I had to know everything about running my business. Now, I can focus on what I do best - great design - and count on my Alerus banker for the business expertise I need."